Cortado Group
Cortado Group specializes in optimizing go-to-market strategies for private equity-backed companies, focusing on improving customer lifetime value and reducing customer acquisition costs. Their commitment to transforming operational efficiencies and revenue growth required a digital presence that clearly communicates their strategic advantage.
In partnership with Cortado Group, we redesigned their UX/UI and developed a new website. This collaboration involved outlining a clear sitemap and information structure to enhance their online visibility and effectiveness, allowing Cortado Group to better showcase their expertise in driving long-term revenue growth solutions.
Kreativa has truly exceeded expectations with the design of our new website. In my role as CEO, I contributed at a strategic level and saw first-hand the creativity and efficiency that went into the project. The resulting design perfectly encapsulates our brand ethos, and I couldn't be happier.
Dan Bernoske CEO and Founder, Cortado Group
Aligning with new
visual standards.
Cortado Group was coming off a rebranding exercise, so we carefully followed the footsteps of the revitalized visual language, making sure we kept the consistency. The Gotham Family as the typeface and a professional yet vivid color scheme were our foundation, to which we added characteristic shapes that are present in the logo and brand guide, and scattered them strategically across our designs. All of it was compacted in the moodboard, which outlined the website direction and detailed the planned user experience and interactions.
A clean and engaging experience.
We chose a clean and straightforward website aesthetic that didn’t sacrifice clarity of message—a detail we refined in close collaboration with Cortado Group’s copywriting team. Despite the simplicity, we managed to inject dynamic visual elements and animations to enhance user engagement.
For the technical backbone, we selected WordPress due to its seamless integration with HubSpot, adding an additional layer to Cortado Group’s marketing and sales efforts.
Cortado Group’s mobile pages were further streamlined, prioritizing usability and compatibility with smaller devices. To improve the user experience, we completely eliminated animations to make the browsing experience on mobile phones feel snappier, and we increased the size of interactive elements, such as buttons or tabs, making them more accessible and easier to use.
I commend Kreativa's adeptness in swiftly transforming our vision into a stunning digital reality. Bo and his team's efficiency in response and iteration, paired with their creativity, delivered an exceptional final product. The website is not just visually compelling, but equally user-friendly and well-structured on the backend.
Alexander Kerkel Growth Marketing, Cortado Group
