Apartmanija
Apartmanija.hr has been a go-to spot for booking private accommodations in Croatia for nearly two decades. If you’ve ever looked for an apartment or a vacation home on the Croatian coast, chances are you’ve come across them. They’ve built a trusted name in the industry, helping countless travelers find the perfect stay.
But even the most beloved brands need a refresh. Understanding it was time for a major upgrade, they came to us looking for a modern experience that better matched the way people book travel today. So, we stepped in to give Apartmanija.hr a full-scale transformation — revamping their brand, designing a sleek new website, and building a powerful booking management app.
From the very beginning, it was clear that we were dealing with top-notch professionals. Their approach to work can be described as robotically precise and militarily disciplined, with the entire team optimized for delivering results. Working with them was an absolute pleasure – we were impressed by their work, dedication, and creative solutions.
Domagoj Ćaćić CEO, Do-bra d.o.o.
01
A logo that feels
like a vacation
Apartmanija.hr’s old logo had served them well, but it was starting to feel a little rigid — sharp edges, bold colors, and a corporate feel that didn’t quite match the warmth of a vacation. So, we gave it a refresh and smoothed things out.
Softer edges, a more laid-back color palette, and a new sense of harmony — the scattered rectangles now form a gentle arc, almost like a horizon at sunset. It’s a small change, but it makes all the difference — now, the brand feels just as inviting as the places it helps people find.
Logotype
With the new logo locked in, everything else fell into place. We introduced topographic patterns over brand colors for subtle texture and created a library of custom graphics—iconic landmarks and regional symbols that instantly say Croatia.
To keep everything clean and easy on the eyes, we went with Inter as the main typeface — it’s modern, versatile, and just works. And with everything neatly wrapped in a brand guide, no matter where the brand goes, it’ll always feel unmistakably Apartmanija.hr.
02
Bringing the brand to life
A brand isn’t just a logo or a website — it’s everything people see and interact with. We designed shirts, towels, bags, and stickers to bring the brand into the real world, and on the digital side, we created invoices, offers, and email templates that keep things polished and on-brand.
03
With the new brand in place and an existing sitemap, it was time to shape the experience. We built high-fidelity wireframes to define the information architecture, making sure the site was easy to navigate and packed with everything users need — accommodations, helpful info, and a smooth booking process. Once the foundation was solid, we layered in the new visual identity, turning structure into an interactive experience.
Wireframing
Website Design
We obsessed over every detail. Every button, every icon, every menu was carefully considered to enhance the experience without getting in the way — small touches that add personality and depth while keeping the focus exactly where it should be.
Travelers are always on the move, so the site had to keep up. Everything from the desktop version — smooth navigation, polished visuals, and all the key features — is right there, just perfectly tailored for smaller screens.
A big thank you to Bojan and the entire team for an excellent collaboration. We look forward to continuing our work on future projects!
Domagoj Ćaćić CEO, Do-bra d.o.o.
